UnityHome Improvements

Privacy Policy

Last updated: September 17, 2026

Unity Home Improvements is a product of TRAKCIA. TRAKCIA operates this website and is responsible for the collection and handling of information submitted through this site, as described in this Privacy Policy.

This website is a lead-generation and contractor-matching service for home improvement projects. By using the site or submitting a request, you acknowledge the practices described in this Privacy Policy.

1. Information we collect

We collect information you provide directly, information collected automatically when you use the site, and information received from service providers or marketing partners in connection with your request.

  • Contact information, including name, email address and telephone number.
  • Project information, including service type, property type, homeownership status, timeline, ZIP code and project property address.
  • Consent records, including the date, time and content of the disclosure you accepted when submitting a form.
  • Lead-certification data, including TrustedForm certificate URLs and Jornaya LeadiD tokens when those services are available.
  • Technical and attribution data, including IP address, browser and device information, user agent, landing page URL, referrer, pages viewed, interaction timestamps, UTM parameters, gclid, fbclid and msclkid.

2. How we use information

We use submitted information to operate this website, process your request and connect you with independent home improvement professionals, contractors, installers, dealers, service providers, buyers or marketing partners who may be able to help with your project.

  • To match your request with providers and partners serving your area.
  • To transmit your request so providers and partners may contact you about your home improvement project.
  • To contact you by telephone, SMS text message, email or automated means consistent with the consent you provided.
  • To validate, route, measure and improve lead submissions and marketing campaigns.
  • To detect spam, fraud, duplicate submissions or misuse of the website.
  • To comply with legal obligations and establish, exercise or defend legal claims.

3. Lead sharing and marketing partners

The core purpose of this website is to route homeowner project requests. When you submit the form, we may share your information with independent contractors, installers, dealers, home-services networks, lead buyers, service providers and marketing partners so they can respond to your request.

A current Marketing Partners page describes the categories of companies that may receive or help process submitted information. Some transfers of lead information may be considered a sale or sharing of personal information under certain state privacy laws.

4. Communication consent

By checking the consent box and submitting the form, you agree to be contacted at the telephone number and email address you provided, including by automatic telephone dialing system, artificial or prerecorded voice, SMS text message and email, by us and by the providers and marketing partners to whom your request is transmitted.

Consent is not a condition of purchase. Message and data rates may apply. You may revoke consent by replying STOP to a text message, using unsubscribe instructions in an email, asking a caller to add you to their internal do-not-call list, or contacting us using the details below.

5. TrustedForm and Jornaya LeadiD

To document consent and support compliance with telemarketing requirements, this website may use ActiveProspect TrustedForm and Jornaya LeadiD.

TrustedForm may record your interaction with the form and generate a certificate URL documenting the session and disclosure. Jornaya LeadiD may generate a unique event token for the lead event. These values may be submitted with your request, retained with the lead record and shared with recipients who need to verify consent and lead provenance.

6. Cookies, analytics and attribution

We and our service providers may use cookies, browser storage, pixels, tags and similar technologies to operate the site, remember attribution parameters during a visit, measure campaign performance and understand site usage.

The site may use analytics and advertising tools such as Google Analytics, Google Ads, Google Tag Manager and Meta advertising tools when configured. These services may receive information about your interaction with the site and process it under their own policies.

7. Storage and security

Submitted lead information may be stored in Supabase or other systems used to operate, route, validate, analyze and retain lead records. We use administrative, technical and organizational safeguards designed to protect information in our possession, including encrypted transport and access controls.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Retention

We retain lead records, consent records, certification data, attribution data and related operational records for as long as reasonably necessary for the purposes described in this Privacy Policy, including compliance, audit, dispute-resolution, fraud-prevention and business-record purposes.

9. Your choices and rights

Depending on where you live, you may have rights to access, correct, delete or obtain a copy of personal information, to opt out of certain sales, sharing or targeted advertising, and to be free from discrimination for exercising privacy rights.

To make a privacy request, contact us at hello@unityhomeimprovements.com. We may need to verify your request before acting on it.

  • Marketing messages: use any unsubscribe instructions provided in that message.
  • SMS: reply STOP to a text message from that sender.
  • Telephone calls: ask the caller to place you on their internal do-not-call list.
  • Browser controls: adjust cookie, storage and tracking settings in your browser.

10. Children

This website is intended for adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided information through this website, contact us so we can review and delete it as appropriate.

11. Contact us

Unity Home Improvements is a product of TRAKCIA.

Operator: TRAKCIA

Email: hello@unityhomeimprovements.com

12. Changes to this policy

We may update this Privacy Policy from time to time. The date above indicates when it was last revised. Continued use of the site after an update means you acknowledge the updated policy.